☆ Havaianas – Brazilian Flip Flops ☆
This is the “BIG” year of Havaianas..
Last week started a big campaign in Europe.. São Paulo has the first Havaianas Store in World.. and now:
Thanks @penelophy for the notice and video.. Love it.. Thanks.. thanks.. thanks..
There was a time when Havaianas, the best-loved flip flops in Brazil, were also a kind of well-kept national secret – something foreigners discovered by accident during a Brazil vacation or when a friend brought them over as a gift..
Today, Havaianas – pronounced ah-vye-UH-nas – are sold in more than 80 countries worldwide..
Named for Hawaii, these cushiony-soled sandals in fact hail from Brazil and have been around for almost 50 years..
And while they may currently be riding a high-end fashion wave, they were originally designed for poor slum dwellers and sold in plastic bags at convenience stores, next to cleaning supplies..
In Brazil, Havaianas are beloved and worn by all personalities from the average citizen to dignataries and celebrities..
Since being introduced to the United States seven years ago, Havaianas have created an unprecedented cult following..
Now referred to as the “best rubber sandal in the world”, Havaianas can be seen gracing the pages of the hottest fashion and sport magazines, strutting down the runways at New York Fashion Week and featured at red carpet events..
Stylish Americans, including top athletes, rock stars and celebrities demanded the butter-soft comfort of these inexpensive flip flops, making Havaianas available at the most chic retailers and surf boutiques nationwide..
☆ Havaianas: Top.. Campaign Europe 2009 ☆
☆ “Happiness is in the small, colourful, stylish and cool things in life”☆
☆ “Take your feet on holiday to Brazil” ☆
☆”The sky is blue!” said one foot to the other after trying on Havaianas”☆
☆ Havaianas: Big Bang.. Campaign Europe 2008 ☆
☆ “The hippies saw many colors too. The difference is now you don’t have to take anything.” ☆
☆ “Now you’ll see a happier world, even when your head is hanging low” ☆
☆ “Introducing color therapy for your feet.”☆
☆ “Learn how to color with your feet.” ☆
☆ “Do you know what’s at the end of the rainbow? Your toes.” ☆
☆ “Your feet in heaven: semi-naked, surrounded with colors.” ☆
☆ Havaianas: Top Pintures ☆
☆ “Think twice about that boob job. Imagine looking down and not being able to see your Havaianas” ☆
☆ “Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth” ☆
☆ “Men: buy a pair. Women: buy a pair. Metrosexuals: wax your big toes and buy a pair” ☆
A great campaign: Havaianas Spring Pursuit’s (2009)
☆ Eiffel Tower ☆
☆ London Bridge ☆
☆ Coliseum ☆
☆ Puerta de Alcala ☆
☆ Team ☆
☆ New York 2007 ☆
☆ Top 5 Reasons that Make Havaianas the Perfect Footwear for Lifestyle Walking ☆
Havaianas, the world’s favorite brand of flip-flops, has long been known as the perfect footwear for the beach, strolling around the mall or attending a casual get-together..
Now, it’s adding another reason why every true-blue fashionista should have one in his or her closet: it’s the perfect footwear for lifestyle walking..
Lifestyle walking is a loose and informal form of physical activity that lists getting fit as a side benefit..
Unlike structured exercises like running and jogging, it has a relaxed and more laid-back pacing..
So why are Havaianas, hailed by Time Magazine as a fashion must-have, the perfect footwear for lifestyle walking??
Here are the top 5 reasons:
1.) In lifestyle walking, the main consideration one should have when choosing footwear is how comfortable they are. What you wear should encourage you to walk, not make you want to hail a cab because your feet are killing you. Made purely from rubber whose formula is one of Brazil’s most tightly-guarded secrets, Havaianas’ marshmallow-like consistency provides comfort that, as Ms. Anne Gonzalez of Havaianas Philippines pointed out, “is unmatched in the world”. Its soft soles effectively lessen the impact on the heels thereby assuring you that lifestyle walking will be a pain-free exercise.
2.) Unlike walking or training shoes, Havaianas are not enclosed. Not only does this allow better foot movement, the lack of enclosing also means that there is less friction to cause painful blisters.
3.) Another factor one should be concerned about when choosing the right footwear for lifestyle walking is durability. Having your footwear “give up” even before you do is certainly not very heartening. Havaianas, with its ability to last for years without losing its shape, is according to Ms. Gonzalez, “considered to be the most durable rubber flip-flops in the world”. She further points out that a pair of Havaianas once survived a 2,000 kilometer walk, so it is sure to keep your feet comfortable during your lifestyle walks for a very long time.
4.) Havaianas are ultra-light, making walking an easier and less-strenuous activity.
5.) Leading an active lifestyle doesn’t always mean wearing sweat pants and ugly rubber shoes all the time. With Havaianas, you can keep your calves fit and toned while still being ultra-fashionable.
You’ve worn your Havaianas to the beach, the club and even the church. Now it’s time to take them out for a lifestyle walk.
Just a friendly reminder: though you shouldn’t consider wearing any other footwear when lifestyle walking, Havaianas are really not ideal for more strenuous physical activities so don’t throw out those rubber shoes just yet.
☆ Greats campaign from Havaianas that I LOVE.. ☆
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☆ Deauville – April 2009 ☆